New Delhi: Star India has managed to get its Television and Digital Rights by bidding the maximum of 16,347.50 crores for the IPL’s Global Media Rights. For the next five years, the broadcast rights of the IPL will remain with Star India.
Let us know that for the broadcast rights of 2018 to 2022, the BCCI had organized the auction, in which star India has achieved success by making the highest bid.
Star India captures IPL over next five seasons
Now all rights to show IPL will be with Star India for next five years. Under the auction, Star India will have rights to broadcast outside the country except for television, internet and mobile.
Let us tell you that earlier this year, the rights of Sony Pictures were with the IPL’s first season, but this time Star India has taken possession of all rights of the broadcast by almost double the bid for the last time.
These companies have auctioned auction
About 24 companies had shown interest in India and abroad from across the country before the auction. Later, due to the incompetence of the BCCI, 6 companies were excluded from the auction process.
Only 14 of the 18 companies that were included in the auction took part in the auction held today. Finally, the companies that were shortlisted on the basis of the necessary papers were selected for two Indian (Sony Pictures and Star India) for Indian Broadcast and (BroadSport, Yip TV, Econet and OSM) for Foreign Broadcast.
In the race to get Digital rights, Airtel, Reliance Jio and Times were included. But by all the companies having a bid of more than Rs. 16,347.50 crore, Star India got possession of all rights for the next five years.
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